Lead Generation – 11 Ways to Land the Leads You Need

lead generation

What is lead generation? 

Lead generation is the process of identifying potential customers and getting more inquires.

The importance of landing leads

Your business is getting ready to land some big deals. Or you’re just about to launch a new product, and you’re hoping for a splashy launch. Either way, landing leads is critical to your success.

The following successful lead generation strategies should help small companies in getting more business and help with B2B lead generation:

1. Relate and get to know your prospects

Relate to your prospects and people you’re trying to sell your product or service. If you’re trying to sell a product, you need to relate to those who would use that product. Having a persona of your perfect customer is an integral part of the sales teams process of online lead generation. Understand your audience, what they need in their life and how your business can help. 

2. Get personal With Your lead Gen process.

Get personal and reach out to your potential customers with a warm introduction

 with your lead generation process by asking yourself the following questions:

1. What are your current customers’ needs?

2. What problems do they currently face?

3. Use social media to find sales leads.

Put out good, relatable content consistently. To get the most out of social media and use it as a generation tool, you should build up your following by doing: 

  • Create a Compelling Story
  • Encourage referrals by asking for feedback.
  • Listen When They’re Calling You Out (And Respond)
  • Specialise in a particular niche.
  • Create a great offer and advertise it

If you can clearly articulate your value, your audience will be more likely to engage with you. Adding a value is the first step to landing leads.

4. Use lead capture forms. 

Lead generation capture forms embedded in your website allows a site user to click and sign up. Once signed up consider using automation tools to build a system that works for you.

5. Should you raise business prices to land more leads?

The reason people are not contacting you might be due to your prices. Maybe it’s time to review if you should increase or decrease the sale price.

It could even be down to the lack of showing prices on your website. The bonus of having prices on your website is that you get qualified leads. People who know how much you charge before they have contacted you. 

6. Be Proactive

Post more on social media (Facebook, Twitter and or LinkedIn), put effort into your content marketing and digital marketing, write more blogs, and use your piece of content such as blog posts to target customers. Put the work in and build relationships so people can find you. 

Landing your first lead is easy, but knowing how to keep them coming is the real key. Good opportunities take time and effort, so make sure you’re working smart to get the most out of your actions.

7. Build a Strong Brand

People trust brands. Marketers make sure you’ve heard of a company multiple times. Why? People are likely to charge you with at least their email.

8. Focus your email marketing efforts 

Instead of just sending out sale promotions like other businesses, send helpful tips and ideas and make it easy for people to follow up and get in touch with you.

9. Develop a sales funnel that lands the right leads.

Put a post on Facebook, pay for an ad, show up on page one in the Google search engine. Either way, when visitors arrive on your website, provide people with information. Then to download the quality info, they need to give you their email address.

Landing leads is an essential part of starting any new business.

10. Utilise Your Website to Generate Leads

You want to have a clear call to action so that people know what you want them to do next. 

Pop-ups are a great way to get people to take immediate action on a website, especially when you have something valuable to offer. People won’t hesitate to click on a pop-up because it’s quick and easy. 

When it comes to building your email list, you need to start by thinking about what you’re offering and how you can deliver it. You need to know who your audience is and then tailor your email messages accordingly.

11. Remove any obstacles for them to become a customer.

Once you found new contacts, the best way to land them is making it easy for them to sign up or get in touch with you. The best way to land leads 

If you want to land your big deals and launch your product successfully, you need to reach out to the right people — and fast.


If you want to attract high-value leads, don’t spend time getting them — start by getting into their heads and connecting with them.

Also, remember landing leads is all about building relationships. The more people who know you, like you, and trust you, the better your chances of landing the deals that will put your business in a good position.