Lead capture pages are a staple of most online businesses. It’s easy to get them wrong, but with a few tweaks, you can make them more effective, increase your email signups and have more subscribers read your emails. This is how you get more email subscribers:
1. Boost Your Conversion Rates With A Landing Page
A landing page is a web page that’s dedicated to a single purpose. It’s what people see first, and it’s where your primary call to action should be to get more email subscribers.
A landing page is an essential sales tool because it allows you to gather information about your visitors and capture more leads. It gets people excited about your offer and gets them to take action.
When people are looking to buy a product, they often look at their features or benefits. So please make sure to add a feature/benefit why they should subscribe to your newsletter.
2. Use the Right Images and Graphics, Use a High-Quality Font
Use photos of the actual products or the eBook you are selling/ giving away. Make sure your font is in keeping with the rest of the website. Small steps like this will decrease the bounce rate and increase your email list.
3. Add a Strong Call to Action
- Call to Action (CTA) is a phrase used to instruct visitors on how to proceed with their interaction with the site. With regards to lead capture forms, your CTA should be developed using these steps:
- What is my goal?
- Why am I doing this?
- How will I get there?
- Top tips would be:
- Use Clear and Compelling Calls to Action
- Tell People What To Do Next
- Use A Focussed Call To Action
4. Lead Magnet
There are two types of lead magnet that you can use to increase your email list: one is a by offering something for free, and the other is a paid product. A lead magnet is an excellent marketing strategy that has been around for a while.
Essentially, it’s a free piece of digital, downloadable content that you give away to people in exchange for their email address. A lead magnet is a product (tangle or intangible) you can promote to prospective customers in exchange for their email address. You can say it’s a small bribe or coupon you can use to entice someone to give up their email address.
By asking for an email address, it helps confirm interest. Also, know that you can use these questions on your lead capture form to increase your lead capture quality.
You can point users towards your lead magnet in your content, such as your blog posts.
A well-timed pop-up can help capture more leads and grow your email list.
6. Measure Your Success and Get Feedback
Tools such as Google Analytics can help measure effectiveness. By studying the data it can help you with conversion rate optimisation /(CRO), and your actionable lost might be:
- Maybe you need to offer a more compelling offer and sell why they need your emails.
- Make it easier and more lead capture forms to enter email addresses.
- Make the process of signing up more streamlined with fewer clicks.
Integrations for Email marketing service
Automatically send the lead magnet or newsletter to the newly gained email addresses.
Use lead nurturing as part of your email campaigns to drip your sales funnel into their email account.
Create a Customised Thank You Page for Your Leads
Instead of just leaving them on the same page and waiting for them to check their inbox for your emails, redirect the user. On the thank, adds links to all of your social media platforms such as Facebook & Twitter so they can follow you whilst the newsletter/ lead magnet arrives in their inbox.
A well-designed and optimised lead capture page is a must-have feature for any online business looking to grow their sales and should be part of your digital marketing plan. I hope this article will show you how to make it as useful as possible.
If you buy a WordPress maintenance package from me, I will add these simple yet powerful features to your lead capture page to help you gain more email subscriptions.