How To Become A Content Specialist In 2021?

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This guide has been written for anyone who has asked how do I become a content writer or how to become a content specialist in 2021. You will learn what skills you need, what tools help and how much money you will make.

What Is A Content Specialist?

Content specialists are the writers, researchers, and marketers who create content for their website or blog. Content specialists are often referred to as “content creators” or “content editors.”

What does a content marketing specialist do?

Content marketing experts are part of the marketing team. Ok, that’s fairly broad, what specifically does a content expert do. They can write articles, blog posts, and respond to customer queries. You are likely to feel as though the role is highly variable. You could be a creative writer, researcher, journalist, marketing strategist, social media marketer – or maybe even a bit of everything.

how to become a content specialist person on laptop
You could be a creative writer, researcher, journalist, marketing strategist, social media marketer

How to become a content specialist?

In my opinion, a good candidate is someone who sees themself as a customer content specialist. Remember you are not writing to show off your skillset or to please the content marketing agency. It’s the final customer that needs to be satisfied with your writing. If you’re writing a blog for a digital marketing agency you’re actually writing for their customer whether that’s a solo entrepreneur or a large company.

The entire process is that you check the editorial calendars to see what type of content is needed. What makes it to that calendar is an editorial process in itself. Once you have identified what needs writing, research it and then write it. The marketer will take your words from your submitted Google document and upload them into a blog post on behalf of the customer. It’s the customers, customers who need to be satisfied. So, successful content writers write for the intended target audience was.

What skills does a content manager need?

A content marketing manager should possess analytical skills and knowledge of content marketing. As a content strategists, distributing relevant and useful content to attract and retain customers. It is an essential marketing component that has exploded in popularity over the past decade. It will mean your job will involve creating content for:

what education is needed to become a content writer hand point to words
Content Marketing makes a large part of a content specialist job
  • Social media
  • Blogs
  • SEO-optimised websites
  • Newsletters
  • Articles
  • E-books
  • Content that serves as a promotional tool for a brand.
  • Other online media.

What education is needed to become a content writer?

Content specialists research trending topics to determine what content is most relevant and timely. They should possess the following skillset:

  • Keyword research skills – sure you want to be a pure content writer. However, Search Engine Optimisation (SEO) is important. Now, the SEO specialist in the team can tell you what keywords and topics to cover and will have access to a variety of premium tools. However, you need to know what SEO basics are to understand what your colleagues are talking about and for you to describe the content needed.
  • SEO knowledge – understanding what SEO is at least a basic understanding. You want people to find your content after all! Ok, you don’t need to know about algorithm but you need to know how to put together a content marketing campaign and what is a content strategy.
  • Writing skills – it’s one thing learning how to optimise your text for search engines but never forget it’s humans who read it and buy into the band.
  • Good communication skills – you need to liaise with others in your team, customers and outreach to get your message heard.

What qualifications does a content specialist need?

  • Degree – in journalism is optional, and experience in content would help.
  • Degree in marketing  – optional as you want to be a content marketing professional but having a qualification in digital marketing can help show you are interested.

Like I say these are optional and it’s very likely your employee will put you on a content strategy course as part of your induction.

Content Specialist Tools

The following list is what I use for content creation:

  • Grammarly – it helps check spelling mistakes, grammar issues and ensures the content is error-free.
  • Microsoft Office Products – It might go without saying but please brush up on your understanding of how to create a good MS Word document. Powerpoint conveys messages in meetings and excel sheets are needed to track content statuses (assigned, started, pending, review) published.
  • Google Products – these tools are helpful and are free. Some of my writing favourites are Docs, Sheets (both alternatives to the previous MS products).
  • Google Analytics – writing content is one thing but you need to understand how to track the popularity. 
  • Google Trends – a free tool to see what topics are about to become relevant and keep an eye on industry trends. There are plugins that allow you to see upcoming trends within your WordPress editor post view.
  • Google Keyword Tool – it’s free. Your team might also use other marketing tools such as Ahrefs, BuzzSumo, to generate ideas.
  • Google Search Console – there are many techniques for getting the most out of GSC. For this job role, I would say understanding how to access it, check what posts you rank for, and monitor performance.
  • WordPress – WordPress is one of the most popular content management systems (CMS) and something I create all of my customer websites. It is very powerful for eCommerce and blogging. Understanding how to create a post and publish one is essential.
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Content Communications need a wide range of tools stemming from pens to digital apps

Content Specialist vs Social Media Manager

What are the writing-related jobs? Well, a content specialist is similar to being a social media content specialist. You’re both writing engaging posts, both trying to educate, entertain and talk in a style that resonates with your reader. You might think your worlds apart from a content specialist for Facebook however you’re both in communications. Both are web content writers and both require:

  • abide by an editorial calendar
  • complete control of what goes out on social media
  • part of the content creation team.

Work on large marketing campaigns as part of the overall customers digital marketing Content specialists create content for a variety of platforms. Content Specialists are the people who are responsible for writing and creating content on a company’s website or social media accounts. Some might have this role as part of their job description, and others might be hired to do this type of work.

Digital content writer job description

Below are the key job responsibilities of an online specialist job description:

  • Write for the target audience
  • Research your customer’s industry.
  • Skillset in identifying the correct rich media such as photos and videos to compliment your post.
  • Be a website content writer. Write for blog posts, pages, eBooks, lead magnets, content article.
  • Be confident, if you’re asked to write scientific documents and you have no expertise in it. Pass!
  • Be willing to edit your colleagues work and vice versa.
  • Change your language and tone to adapt to the potential reader. Some times you will be required to write in more academic content writing and some times less formal and more chatty.
  • eCommerce content specialist – web development is not needed being a content development specialist is perfect. You need to know how to write a short, catchy but informative product and product category description. Once you summed the product up you need the ability to write a longer product description. The blog pages you write need to match what the online shop is selling.

Digital Content Specialist Salaries

Now the fun part, how much do content specialists make and what is the going rate. Content marketing specialist jobs and salaries differ based on experience, location, and the original content creator’s job description. Using two popular websites, we can see the content specialist salary range. Glassdoor reports a digital content specialist salary is £32,000 p/y on average, whereas Reed states the average salary for a content specialist salary in London is £52,000 the difference is expertise and level of skill.

However, if you do not like the idea of commuting to London or working for a large company and you still want to have a content marketing job, don’t fret! There are many benefits of working as a professional content writer in this field with this specific job title and this specific content creator job description or as a more general marketing manager:

how much do content specialists make	office desk person typing on laptop, phone and coffee mug
The perks of being a freelancer content specialist
  • Work from home – you pay for it, get the most out of it.
  • You will be able to network with a lot of different companies who need to outsource their copy.
  • You will gain skills outside of copywriting, such as running a business.
  • Content specialists mean you will create various online media as part of the companies content marketing strategy. Researching trending topics can be exciting; producing a content strategy can be empowering, writing copy and managing all pre-and post-production tasks that go into their writing can keep you busy.

How to start a career in content writing?

If you want to start your career in content writing whether that’s working for a large company or going solo as a content marketing freelancer, having your own blog is paramount. 

You can use the service pages to describe what you do, a portfolio page to show propositive clients what the end article is like and a blog so you can prove the power of what good content can do. If you need a website look no further because that’s what I do! Please check out the web design services. The prices are on the page and if you have any questions please email, phone or use the live chat widget.

Once you have your website your next question will be how do i become a content writer online? Sign up for various freelancer job boards and set up your email job alerts to your main mailer. Then any jobs which come up point them to your resume website. Once they have read your work, seen your prices you will no longer need to ask how to get content writing jobs?