A GUIDE TO HELP WITH WEBSITE PROMOTION (POST-LAUNCH)
The web design work has been completed, the website has been built and launched. Hooray!
When you first needed a website I was there. I had a web design guide, videos, information on what was included and what the design process would be.
I want to be here every step of the way and make sure your website brings you success. After a new website is launched I provide a document and video explaining the importance of website maintenance.
I will now share with you the best ways to promote your website for free and paid methods.
There are over 1 billion websites on the internet. Luckily not all targeting the same customers as you are but you will have competition. These steps are designed so people can find your website after it has been launched.
Have the following guide emailed to you as a free PDF:
1. SOCIAL MEDIA SITES
Add your website to your social media profiles. Bonus – when adding your link, post a status sharing your new website and ask for people to visit it.
2. SOCIAL MEDIA POSTS
Utilise trending #hashtags when sharing your website. Post to social media regularly, not just Facebook. Write catchy headlines when sharing your website.
3. SOCIAL MEDIA MARKETING
Ask influencers to share your website with their network. Someone mentioning your brand? Reply with your URL. Share testimonials with a product/ service page link.
4. EMAIL SIGNATURE
Create an email signature containing your website and contact details. This saves you having to type it out each time and makes sure you share it.
5. BUSINESS DIRECTORY LISTINGS
Help customers & search engines find your new website. Tip – Display your URL, name, phone, address consistently. I can list your website in online directories – contact me.
6. MARKETING COLLATERAL & PRINT ADS
Brochures, leaflets, mugs, business cards… Add your website address to your printed collateral. Keep it short + make it readable ExampleWebsite.co.uk
7. INVOICES / STATIONERY / PROMOTIONAL ITEMS
Sending invoices, handing out pens and pencils? Adding a website address can increase repeat business. Make links clickable if using PDF’s.
8. VEHICLE / FLEET GRAPHICS
Own a car, have a fleet of vans? Consider using bumper stickers/ decals/ magnetic signs. This method can help increase website traffic.
9. FRONT DOORS / WINDOWS
Own a physical shop? Consider ordering signage. Add it to your front door and your windows. Let customers know they can learn more/ shop online.
10. PROMOTE YOUR WEBSITE WITH AD SPEND
Google Ads or advertise on a social media platform. Reach a wide audience and drive traffic to your site. Target your ads.
11. USE VIDEO IN YOUR CONTENT STRATEGY
Engage your audience. Build trust. Make videos for your target market. If you need a video logo animation – contact today.
Do your staff wear a company uniform? Add your logo, business name and website! Boosts brand recall + turn employees into ambassadors.
13. CREATE A FREE RESOURCE
Create a free resource – PDF, blog… Offer value (quality content) and give it away for free. People will share and revisit your website.
14. AFFILIATE SCHEME
Have other people promote your website and business! Only pay when they make you money! Want affiliate software? Discover – Website Maintenance
15. SEARCH ENGINE OPTIMISATION
Blog posts – write for your potential customers. Research and target keywords. Write for others – guest blogging. Want organic traffic? I can handle your SEO.
16. OTHER WEBSITES
Are there other websites mentioning your business? Do other websites mention your competitors? Ask them to add your website URL to the list & get a backlink.
MORE WEBSITE PROMOTION IDEAS
- Email Marketing – build up a list of subscribers.
- Forums – if it adds value share your link.
- Create a Google My Business and appear on Google Maps.
When adding links online make sure you copy and paste the full website address from your browsers address bar. For example https://www.focusedallday.co.uk/ Why? It will reduce redirects by making sure it includes the HTTPS + WWW and the trailing slash/ after the .CO.UK.
If you are adding your website to printed media (brochures, leaflets, business cards) there is no need to follow the above rules. It doesn’t need to be case-sensitive, as long as it is readable. For example, FocusedAllDay.co.uk
I hope this helps with your marketing strategy.
If you need any help, I’m here!